Finding Your NicheSue and Chuck DeFiore Have you found your niche If you really want to find out, you need to answer the following questions: 1. Is your business the only one of its kind in town 2. Do people consider your service first and price later 3. How can prospective customers tell you apart from the masses of businesses in similar fields 4. Who are your target clients 5. Who arent your target clients 6. Do you turn down certain kinds of business if it falls outside your niche 7. What do clients think you stand for 8. Is your niche in a constant state of evolution 9. Does your niche offer what prospective customers want 10. Do you have a plan and delivery system that effectively conveys the need for your niches services to the right market 11. Can you confidently predict the life cycle of your niche 12. How can your niche be expanded into a variety of products or services that act as profit centers 13. Do you have a sense of passion and focused energy with respect to your niche 14. Does your niche feel comfortable and natural 15. How will pursuing your niche contribute to achieving the goals you have set for your business If you cant answer these questions, you probably havent found the right niche for your business. So what do you do Stop looking! Good niches are never found—theyre created, then matched carefully with a grateful audience. If you want an excellent niche market, try the creative real estate niche of lease purchasing. It allows you to answer all of the above questions. Copyright 2000 DeFiore Enterprises
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